Hope Nation logo and branding

The goal of the Hope Nation logo is to communicate fun and meaningful content for a joyful faith. Hope Nation's style is bold and high contrast. The bright color palette conveys a brand that is fun, unexpected and brings you the information you need to know about Christian culture and news. The Hope Nation logo contrasts the idea of fun and meaningful with contrasting curves and sharp corners in the letterforms. The logo also uses perspective to represent the unique perspective and Biblical worldview that frames all Hope Nation content. The logo is the cornerstone that sets the standard for all of Hope Nation's branding, from YouTube video series, entertaining and informative blogs and social media content. Hope Nation's visual branding entices initial interaction with the content which pulls them farther into the brands, encouraging deeper involvement, leading to spiritual growth and investment in the ministry.